November 4, 2011

Slavery Footprint

I didn't think it could be done, but some brave, clever soul has created a fun and visually appealing survey called Slavery Footprint to demonstrate how you and I unconsciously partake of slave-made products every day. I built a house and played with food and rearranged my closet, only to find out that I employ an estimated 45 slaves! Well, they forgot to ask whether or not I shop at thrift stores or buy fair trade, but the point is the chain of production, not the actual number. To convince you even further that the point is not a guilt trip, let me quote the introduction (which was another two minutes well-spent): "It's the supply chain, stupid. And it's a supply chain that enslaves more people than anytime in human history. They're working for you. So much for abolition. That's why we'd like to help you understand your influence on slavery. Not so you can feel bad. Not so you'll stop buying stuff...so you will ask the brands you like to find out where their materials are coming from."

So how many slaves do you have working for you? Click here for an estimate. You can even get an app for your smart phone to check in with stores about their products as you shop. Note: There did seem to be a technical glitch at the end when I tried to sign up for updates, but overall it was an informative and weirdly entertaining seven minutes expended.  

P.S. A fast, easy way to start keeping your favorite brands accountable is through Chain Store Reaction, which lets you email companies with a simple click.

No comments: